Ep. 78 Developing a Crop Marketing Plan in 2026
Hunter Biram is joined by Will Maples of Mississippi State University to discuss building a disciplined crop marketing plan for 2026. They emphasize using breakeven costs to set realistic price targets, spreading sales to manage risk, and documenting marketing decisions to reduce emotion and improve long-run performance. The conversation also highlights how marketing plans should work alongside crop insurance and Farm Bill programs to support proactive, rather than forced, marketing decisions.
Week 77: How could insured farmers adjust to the Expanding Access to Risk Protection (EARP) rule from USDA?
Ep. 77 How could insured farmers adjust to the Expanding Access to Risk Protection (EARP) rule from USDA?
In this episode, Hunter Biram and special guest Francis Tsiboe explore how USDA’s new Expanding Access to Risk Protection (EARP) rule will reshape prevented planting insurance starting in the 2027 crop year. With the elimination of the prevented planting buy-up option, producers who want to maintain similar levels of protection will now have to increase their overall coverage levels, which will raise premiums and expand exposure to other types of losses. Drawing on recent analysis from the Agricultural Risk and Policy Center, the discussion looks into why coverage substitution only partially replaces targeted planting risk protection and what this means for farm-level risk management and program costs moving forward.
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